Research · published 18 September 2026 · our arithmetic on public reports
Kahoot! ASA published quarterly reports as a listed company. Two of them give both a count of paid subscriptions and a count of active accounts. Dividing one by the other is our calculation, not a figure Kahoot published. This page shows the inputs so anyone can check it.
Q2 2022, share paying
4.3%
1,210,000 of 28,000,000. Our division, not Kahoot's figure.
Q1 2023, share paying
5.5%
1,345,000 of 24,600,000. Our division, not Kahoot's figure.
Paid subscriptions, Q1 2023
1.345M
1,345,000 across all services, up from 1,210,000 in Q2 2022.
Active accounts, Q1 2023
24.6M
24,600,000 over the last twelve months, down from 28,000,000.
Numerator, denominator, period, source
Paid subscriptions divided by active accounts, per report
| Report | Period | Paid subscriptions | Active accounts | Our ratio | Source |
|---|---|---|---|---|---|
| Q2 2022 | end of June 2022 | 1,210,000 | 28,000,000 | 4.3% | quarterly presentation (PDF) |
| Q1 2023 | end of March 2023 | 1,345,000 | 24,600,000 | 5.5% | quarterly report (PDF) |
This is our calculation, not Kahoot's own metric. Kahoot publishes the two counts. The division and the rounding are ours, and the two lines do not count the same population — see “what this does not show” below before quoting either percentage.
Q2 2022, end of June 2022: 1,210,000 ÷ 28,000,000 ≈ 4.3%. 1,210,000 paid subscriptions across all services, and 28 million active accounts over the last twelve months.
Q1 2023, end of March 2023: 1,345,000 ÷ 24,600,000 ≈ 5.5%. 1,345,000 paid subscriptions across all services, and 24.6 million active accounts over the last twelve months.
Both reports were read on 18 September 2026. The numbers are copied as printed; the division and the rounding are ours.
The split, as each report prints it
Q2 2022 categories
| Category | Paid subscriptions |
|---|---|
| Work | about 530,000 |
| School | about 410,000 |
| Home & Study | about 270,000 |
Q1 2023 categories
| Category | Paid subscriptions |
|---|---|
| Commercial | 595,000 |
| Education | 450,000 |
| Consumer | 300,000 |
In Q2 2022 the paid subscriptions split into about 530,000 at Work, 410,000 at School and 270,000 at Home & Study. Work, the business category, was the largest of the three.
The Q1 2023 report uses different categories: Commercial 595,000, Education 450,000, and 300,000 in a consumer category. We have not checked how they map onto the 2022 categories, so we do not compare the two splits.
The Q2 2022 presentation lists “low customer acquisition cost through conversion of existing free users” as part of how Kahoot operates. Our reading, not theirs: in this category, the free product is where paying customers come from.
The top line counts paid subscriptions across all of the group's services. The Q2 2022 presentation defines it to include companies Kahoot bought, from the date of purchase, but not Clever; the Q1 2023 report does not restate the definition. The bottom line counts active accounts on Kahoot itself. The two do not count the same population.
The Q2 2022 presentation also charts a conversion ratio for Kahoot alone, without acquired units; its values are not in the PDF's text, and we have not used them.
Between the two reports paid subscriptions went from 1.21 to 1.345 million, while active accounts fell from 28 to 24.6 million. Held against the old 28 million, 1.345 million would be 4.8%; the rest of the move to 5.5% is the denominator shrinking. Two quarters are two points, not a trend.
Kahoot counts users on a paid subscription and accounts active in the past year. Neither figure says how many schools or companies pay.
We have not found comparable public figures for later periods.
The klapp quiz is free, and its one paid product, Q&A, is too new to have a conversion rate worth stating. This page is a reading of someone else's public reports, nothing more.
Also on this site: what happened to HQ Trivia, and why klapp gives no points for speed.